Do you have a brick and mortar business? If so, it is crucial to use social media to promote your company. Social media can be used in many ways for marketing purposes, from utilizing the networks as a customer service tool, increasing brand awareness, or just creating visibility for your company. In this blog post, we will discuss different ways that you can promote your brick and mortar business on social media!
Ways to Promote your Brick and mortar Business on Social Media:
1) Create a Facebook Page And Engage With Your Followers.
You need to create a Facebook Page for your business in order to interact with customers on the site. You can build an audience by posting interesting content that attracts attention, including photos of new products or events at the store, videos about what you do well, etc. Be sure to respond to customers who reach out on Facebook and thank them for their comments.
Every business needs a website, but your brick-and-mortar store also has value in the world of social media. You can use it as an additional venue – not only to promote what’s going on at the storefront but showing off products online.
2) Use Social Media to Promote Events.
Create a Facebook event and use it as an opportunity for customers to RSVP, buy tickets in advance, etc. If you have Instagram or Twitter accounts, be sure to share photos from the event with your followers there too!
It’s helpful to post about what products are on sale this week or to announce new products that have been added to the store.
3) Share a Photo of Your Storefront.
This one is less for promotion and more just to let people know what’s going on in the physical world, but it can remind them that you’re open and available.
A store with an active social media presence might also post photos from behind-the-scenes – maybe they’ll show how much some of their products cost to make or how they’re made.
4) Reach Out to Your Target Audience.
Targeting customers who are already interested in your products is a great way to boost sales, which is one of the goals of any social media effort.
Perhaps you could reach out to people with interest in knitting and offer them a chance to come into the store for lessons on how to knit or crochet; maybe invite bloggers that specialize in your niche. For instance, if you have a business of engineered wood flooring, you need to look for bloggers who are into your sector.
5) Share your Expertise.
You can also share your knowledge to help potential customers make informed decisions about their decorating or shopping experience in the store, even if you don’t sell that particular product. For instance, you might post a photo of how to assemble furniture at home with great instructions and links for tools.
With these tips, you’ll be able to promote your brick and mortar business on social media with ease. These marketing methods will help you reach customers who are not near a physical location. Work them into your company’s digital strategy today!
As always, feel free to leave comments or questions below. We’re happy to answer all!