After Google announced that it was changing its search index, the SEO niche has been in the race to avoid lagging behind. By the close of 2019, Google started rolling out the mobile-first indexing, signaling SEO Consultant in Singapore that things will never be the same again. With more than 50% of the searches on Google coming through mobile searches, you do not want to be left behind. You need to have an appropriate strategy. To achieve this, here are the best tools to include in your arsenal.
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The Screaming Frog
In SEO, Screaming Frog is used as an analytical tool for crawling and evaluating websites to gauge performance on a range of the factors. To adhere to the Google’s wide array of best practices, Screaming Frog should be an important part of Mobile SEO toolkit.
Notably, mobile websites render slightly different when compared to the desktop versions. Therefore, the marketer of webmaster should be aware of these differences. Screaming Frog helps can help your mobile strategy in the following ways;
- It provides a perfect method of analyzing the website’s technical performance.
- Assisting marketers note the areas chocking the website’s performance.
- Provide visualizations of key issues including mechanics of meta-descriptions.
This tool comes with a lot of features that will help you a lot in both paid and organic searches. It comes with mobile-specific SEO graphs and charts that will provide comprehensive insights into the site’s performance.
SEMrush captures the frequency of a website’s appearance in different indexes. The mobile ranking assessment acts as an important indicator or the site’s performance and captures it against the competitors. SEMrush has also included the Sensor feature that is helping marketers follow their website’s performance on different devices. Therefore, you can easily point at the areas that might require adjustments.
The Google mobile site test
This tool was designed to assist webmasters get websites mobile and test the effects. The tool is preferred by marketers because of its ease of use. You only need to add the website’s URL to know whether the site fits appropriately when rendered on mobile devices.
The good thing about the Google mobile site test is that it generates a complete list of all the things that need to be addressed. Once your web development team addresses all the issues raised by the tool, go ahead and use the next tool, the site speed test. The tool helps to compress images and heavy components so that your page loads faster to avoid getting deranked by search engines. Some of the things that the Google’s Mobile Site test can assist the development team address include;
- Fast snapshots of different issues.
- Estimates of lost traffic.
- A complete competitor analysis and showing how they are fairing against you.
The final take
The mobile-first indexing has heralded a new dawn and every marketer has to move with the tide. You cannot be left behind. In addition to the three tools, it is advisable to also include Google Analytics that provides insights into important things such as ranking and search volumes.