A high search engine rank often means online success, especially for a business that relies on search traffic for revenue.
Therefore, most, if not all, online business owners want their websites to rank at the top. And anyone who has ventured into eCommerce knows that one of the best ways to the top of the search results is search engine optimization or SEO.
An SEO online marketing strategy comprises numerous techniques that enhance various aspects of your website to ensure that it can rank higher.
One of these aspects is your website’s authority or its reputation in the eyes of search engines like Google.
Backlinking is among the SEO online marketing techniques that work to build your website’s authority. It does so by getting your website links from other reliable sources on the internet. In this way, backlinking helps your website win the search engine’s trust so it can rank you higher.
However, organic backlinking involves handcrafting links. And though it is abundantly beneficial for your SEO, it takes a lot of time and effort.
And inexpensive SEO internet marketing services, which lure people in by promising quick SEO success, don’t have that kind of time.
Therefore, these service providers opt for inorganic backlinking strategies to deliver what they have promised.
These “quick-fix” strategies involve deploying bots to acquire links for your website.
This Seems Acceptable.
But the thing is, these bots don’t get you links from high-authority and reliable websites. On the contrary, they get backlinks from low-quality sites, destroying your website’s authority and potentially poisoning your entire backlink profile.
Acquiring bot-created links might be easier and quicker than handcrafting backlinks but is compromising your website’s authority worth the time saved through investing in such shady shortcuts?
Landau Consulting, a NJ SEO consulting company, has created this infographic talking about bot-created links and why opting for the shorter and easier route when building your backlink profile can potentially devastate your business’s online presence. Check it out!