Digital marketing is just telling a story to your readers. Because the days are gone when your reader was addicted to your large size content. But now he wants a simple a simple short and catch content, which is capable to keep him indulge and inform him by just getting through the summary of the content.
In the digital world, the content is responsible to tell you a story. Sure, that story or message has to be backed up with relevant information and supporting data, but your ad won’t see the light of day if it isn’t visually appealing and easy to follow.
To get the most out of including infographics in your content marketing you’ll have to be on your way to get visuals by completing an accredited digital marketing course. Become a good content marketer at wowing your audience with storytelling infographics.
What is an infographic?
As the old saying goes ‘time is money’. This quote has created the need for a simple, yet effective infographic. As every business in the market is competing for views, engagement and increased website traffic that’s why content is getting very simple and short to increase readers engagement. People online are pushed for time.
Visuals always provide you strong message in comparison to words.
An infographic is a visual form of information that concisely explains information by using visuals either graphs, charts or other imagery. Sounds simple, but effective, right? That’s probably the reaction you’ll get from a visually appealing infographic. Remember the saying, ‘time is money’?
Why you should include infographics in your content marketing?
Getting your exact place on the digital platform is a very noisy kind of job. Infographics have steadily become a popular method of effectively getting even what may be referred to as a complex message across. There are great infographic tools available now to assist you to achieve this.
Here are few more in the list beside the obvious reasons for the increased popularity of infographics such as increased visibility, easy to understand the conversion of data,.
- Brand or product awareness boost
- Comparison explanations
- Subject simplification
- Advantages of using infographics
The power of a well-designed and easy to understand infographic is huge. So, let’s take a closer look at the benefits of including this form of engagement in your digital marketing strategy.
Should be reader friendly – Complex information may give result in unwanted possibility of boring or even confusing an audience. No marketer ever wants to even come close to this scenario. Infographics are visually strong and easy to read, therefore much easier to understand. Remember, in the world of digital marketing – less ‘can’ be more.
Strict to a story – Storytelling has been around forever – nothing’s changed. Everyone loves a story. An infographic tells your story succinctly and interestingly too.
Brand awareness – It’s important that your infographics represent your brand. When this is done correctly, your brand will undoubtedly get a terrific boost.
Expand engagement – Creating colorful, well-designed infographics often piques the interest of the reader, which more often than not will lead them to your site, therefore increasing traffic.
Authority leader – Prominently creating clever, yet easy to understand, infographics which is the defined way to become an authority in your business field and make sure your infographic is shareable though. Establish your brand as an expert with the help of Infographics.
SEO – Use carefully selected keywords in your infographic to boost your search engine results page ranking.
Visually appealing – There’s no doubt that with the text being such a huge part of our online lives, visuals are more stimulating and eye-catching. People online are becoming text tired.
Steps for creating engaging infographics
Always approach the topic, theme, and content from your customer’s or potential client’s point of view to capture readers. This may sound straight forward, however, keep in mind that they don’t know as much about your business as you do.
A great way on using infographics in content marketing is to get assure that your infographic is unique and is noticed. Remember to be original, understand your target audience, have full knowledge of your topic and use appealing color combinations and above all – create an unexpected infographic.
Don’t set your audience in a dilemma. Create an informative infographic that is designed with not only your topic in mind but how that topic relates to your target audience. Always try that your infographic should gather attention from viewers that can relate to your subject matter.