Opening a New Business Under New Normal
The digital market is a fast-changing one, and eCommerce remains one of the most popular retail channels. With the recent evolution in internet-based business models, more and more retailers are choosing to open online stores.
However, shopping online is not easy for everyone. To maximize the effectiveness of your eCommerce marketing strategy, you need to understand what you can do to improve your chances of success.
The following suggestions from an eCommerce agency will help you strengthen your online presence and increase the number of visitors through your online store:
1. Cater to The Mobile Customer
As per Think With Google, stay-at-home orders increased by more than 100% globally. This indicates that more people today are buying products online instead of visiting traditional brick-and-mortar stores.
Therefore, your eCommerce website should be responsive and work seamlessly on all popular devices. If your online shop is not mobile-friendly, it will put you at a disadvantage and hamper your business growth prospects.
2. Offer Great Support
It is crucial to offer your customers an easy way to reach you. A good eCommerce agency should be able to handle frequently asked questions (FAQs) and solve the customers’ problems.
A customer-friendly approach also shows that you are committed to addressing the issues of your customers. It will prove to your clientele that you genuinely care about their needs and provide outstanding solutions for solving any problem.
Be sure to have quick response times via phone, email, chat, etc. Hire social media agencies to keep your social media profiles active to maximize the internet business.
3. Give Free Shipping
You should offer your potential customers free shipping on all orders over a certain amount. This will increase the number of buyers who would make use of free shipping services. Not only this, but it will also improve your conversion rates, which will generate more revenue for you.
Seek advice from a credible eCommerce agency to know the right amount that should be charged to ensure optimum benefits for you.
4. Give Good Deals and Discounts
Offering discounts and freebies will help you attract more and more customers. For example, you can offer seasonal sales and deals on different products or select categories. This will help in increasing your revenue without increasing your overhead costs significantly.
Pro Tip: It would be a wise decision to plan this with a marketing firm.
5. Have a Perfect Ecommerce Website Design
It is vital to design an attractive website that provides easy navigation for buyers. A well-designed website will reflect your brand identity and give potential customers an idea about the products you are offering. It is essential to make sure that the images on your eCommerce website are high quality and high resolution.
Build an eCommerce website that is user-friendly, and that adds to the overall experience of online shopping.
6. Get Connected with Social Media to Promote your business
Establishing a solid social media presence for your eCommerce store in all major social media platforms such as Facebook, Twitter, Instagram, and YouTube is crucial. It will help you engage with customers/clients and promote your products/services by getting their reviews and ratings on these platforms.
Create a content calendar. Plan your social media strategy so that you can maximize its effectiveness.
7. Create Mobile App
You should have a mobile-responsive website to benefit from the power of mobile devices in accessing your eCommerce site.
Having a responsive eCommerce site will mean that it will automatically adjust its shape, layout, call to action buttons and all other components depending on whether the user is accessing it via a desktop or mobile device. This will help in improving customer engagement off-site too.
8. Use Video Marketing for maximum profit
Studies have shown that videos are eight times more likely to rank higher in search results than text-based content. Create videos about the targeted audience in which you offer solutions for their specific needs.
This will help you craft a strong brand identity and bring prospects with similar needs to the same platform. It will also help you create awareness about your products/services within your target audience, thereby improving your potential leads.
Use user-first approach
Regardless of the type of eCommerce business you are into, customer satisfaction is paramount. Therefore, your customers are the focus of all your eCommerce marketing strategies.
The eight tips listed above are simple yet very effective ways to promote your online store efficiently. Make sure to follow them to get more customers on board. If still in doubt, get help from a reputable eCommerce agency. They will help you design a multi-channel strategy that will positively impact your online business.