Businesses are booming in Brisbane, especially in key growth industries such as construction, education, and finance. These mentioned industries account for more than half of the total employment burgeoning in Brisbane.
If you have progressed far with your business in the city, you might be wondering if you need to invest in a website. What is the point if your business is already crushing it?
The short answer is: there has never been a more opportune time to start a website for your business. Companies specialising in web design in Brisbane offer numerous benefits for small businesses, and most of the time, these benefits will only accrue year-over-year similar to the Internet itself. Here are some of the benefits of a great website.
1. Establish the Credibility of Your Business
The simple fact of the matter is your customers are expecting your business to have a website. Consumers expect businesses to provide online content about their business or simply have some form of digital property. More than half of customers head straight to the brand’s website to get critical information.
According to data, 91% of customers visit the store because of their online experience on the website. Prospective customers utilise their smartphones and tablets to decide where to go and what to purchase. So, if you don’t have a business website in today’s digitally savvy world, you will go nowhere, and your customers will head to your competitor without hesitation.
According to experts, over 80% of people trust reviews online, such as recommendations. You must also factor in the importance of including customer testimonials on your website. It is a terrific way to amaze your prospective buyers. In other words, investing in the website is the key to establish a good social reputation.
2. Make Your Business Genuinely Competitive
Every competitor you have most likely already has established an online presence. It includes having a modern-looking website as well as an active presence on social media platforms such as Instagram and Facebook. Local businesses will also opt for a business listing on platforms such as Google my business.
If you examine it, not having a business website can raise questions in the mind of consumers. They might start asking if your business cares to build its reputation and connect with customers. They might even get the impression that you are cash-strapped and can’t even afford a website. You don’t want your customers to think this of you. It is also worth mentioning that there are numerous choices available to consumers nowadays, and your average customer will likely become impatient. Simply put, you are losing money to your competitors if you don’t have an optimum digital presence.
3. Showcase and Sell Your Products and Services Online
With the increase in consumers turning to Google to discover and research a product or service prior to going to the physical shop, your business website is a tremendous opportunity to display your products or explain your benefits in full detail, complete with mesmerising images.
You can also upload short video tutorials and even guides or e-books in the hopes of converting consumers who are still on the fence about purchasing your products over your competitor’s.
People are becoming increasingly inclined to make online purchases. Because of this, you must consider expanding your operation and create an online selling strategy.
4. Collect Data and Feedback on Your Website
Obtaining customer data such as email addresses for the generation of leads or collecting feedback for product or service improvements can be a difficult task in an off-line setting.
But when it comes to online operations, getting people to type their email addresses or answer quick surveys in exchange for a free or valuable resource such as an e-book is a tried-and-true method to get that critical customer data.
And of course, once you have your customers’ email address on your file, you have within your hands a great digital marketing strategy which is email marketing.
Take advantage of having an online presence by hiring experts offering web design in Brisbane. Consumers in the city are more than willing to check out your products and services.